Spotify will label 'AI Persona' profiles and exclude them from recommendations

Spotify will label ‘AI Persona’ profiles and exclude their music from recommendations. The new policy, reported by TechCrunch, requires content generated by artificial intelligence to be clearly identified on the platform.

What changes

From now on, profiles representing characters or artists created by AI must carry a visible label. In addition, their music will stop appearing in recommendation feeds, such as weekly discovery and personalized mixes.

The measure responds to the wave of AI-generated songs that flooded platforms like Spotify over the past two years, many of them mimicking the voices of famous artists.

Why it matters

AI-generated content will not disappear from the platform, but it will be separated from the catalog Spotify actively promotes. For real artists, it is relief from unfair competition by machines; for listeners, a way to know what they are hearing.

The key figure

100%. The share of AI Persona profile content that will be kept out of Spotify’s recommendations.